Hi, I’m Amy!

For the last year, I have worked as Content Director for Elizabeth’s Smile, a non-profit supporting grieving children and their caregivers. I built our social accounts from the ground up, helped plan launch events and marketing materials, and developed our website and online guides.

In my previous jobs as a news producer, I gained experience in video editing, graphic design, animation, script writing, copy editing, producing breaking news, and posting to social media.

In 2022, I graduated from Syracuse University’s Newhouse School with a Master of Science in Communications & Journalism Innovation. I learned about producing social media content, editing audio/video, branding, marketing, and media law.

In 2019, I graduated from New York University’s School of Professional Students with a Bachelor’s Degree in Digital Communications & Media.

Before coming to NYC, I received a Baking & Pastry Arts degree from Johnson & Wales University in Providence, RI. I worked in a restaurant for a little bit in the pastry department, which was the dream life for a foodie like me.

As you scroll through my portfolio, you will see a wide range of projects I’ve had the opportunity to work on. I hope you enjoy my work, and feel free to contact me on social media or through the form at the bottom of the page!

In my role at Elizabeth’s Smile, I am a one-person marketing/content team, with some of my most significant projects including:

Worked with Wieden + Kennedy, an advertising agency that works with brand names such as Nike and McDonald’s, to help produce our brand video with stories from children we support and music from Coldplay. The video has 31K views on YouTube and is the most successful piece of content we have produced for Elizabeth’s Smile.

Developed an 80+ page marketing plan alongside our Group President, Jeff, and Founder/Chairman, Nick, that covered content/digital marketing, product marketing, and fundraising marketing.

wix website design & Blog

Redesigned the elizabeth.org website twice in the span of about 8 months to have space for our content.

I also wrote several blog posts on different topics: how to react to the signs of grief during the holidays, analyzing the news cycle and grief, and how important it is to continue to celebrate milestones when grieving.

PITCH & FUNDRAISING DECKS

Created several pitch documents for fundraising and partnership opportunities, including for Akin Gump, a global law firm in DC, and Rebel Girls, a media company focused on empowering girls and women.

email marketing

Sent email updates to more than 4,000 subscribers a few times throughout the year to update them on our work, fundraising efforts, and our resources.

I designed the email campaigns using MailChimp’s template and Canva for graphics. Our open rate was an average open rate of 46%, well above the nonprofit industry average of 25%.

created online grief guides

Experts from Yale University and the Fred Rogers Institute wrote our Grief Guides and The Basics of Grief, and I formatted them in different ways for our website and for social content.

These guides were written and produced to help people close to a grieving child and family on how to best support them during their grieving process.

SOCIAL MEDIA MARKETING

Developed our social media platforms from the ground up when I started in January 2023.

I produced all of the content for our platforms as well as created a social media content calendar to stay up to date on important dates like National Children’s Grief Awareness Month and Giving Tuesday in November.

the smile network

Collaborated with Founder + Lightning to develop and launch The Smile Network, an online community for grieving children to connect with their parent’s friends, colleagues, and family.

Below you can find some of the work I did while getting my master’s degree at Syracuse University in Communications/Journalism Innovation. The topics of my classes ranged from social media to data-driven journalism and much more.

Click on the images below to be redirected to a Google Drive PDF.

I was an Associate Producer for The News with Shepard Smith at CNBC from September 2021 to November 2022. I was responsible for editing videos for the show and writing human interest stories for Shepard, our anchor, to read on air. I also helped hire and train three interns, one of whom we hired full-time after she graduated, and I was able to teach her further.

I had the opportunity to work on a few extra projects while at CNBC. I wrote the headline and description for the daily podcast put out of the show. After I started writing this, the podcast downloads grew by more than 40% YOY. I also spent a few months posting clips from the show and creating captions for CNBC's Facebook and the show's Twitter account, reaching more than 1 million people several times. I also helped with researching for stories and writing questions for the anchor to ask our guests.

I often helped print scripts for our anchor, reporters, and guest anchors in the studio during the show, which was a demanding task that required me to be well-organized and on top of the work I was doing for the show and social media.

At Fox News, I worked on multiple shows from June 2019 to September 2021. I started after graduating from NYU in 2019, working on Shepard Smith’s show, Shepard Smith Reporting as a Production Assistant, cutting videos for producers to go with their stories. In 2020, the channel launched Bill Hemmer Reports. I learned a lot during the launch of this show, including further producing and writing skills. In August of 2020, my Executive Producer promoted me to Associate Producer, putting me in charge of making sure the Production Assistants were on top of their tasks for the show, writing scripts for Bill and helping him with anything he might need, and working in the control room during the show.

Some of the large stories I helped produce for these shows include the Covid pandemic, 2020 elections and conventions, the January 6 riots on Capitol Hill, and the withdrawal of U.S. troops from Afghanistan.

During my time interning in multiple departments at Fox News before graduating from NYU, I learned the ins and outs of broadcast design, television production, and news programming.

When I interned for FOX Business during the Summer, I wrote almost 40 articles in the span of a few weeks. You can check out my articles for FOXbusiness.com here.

Composed in Photoshop and AfterEffects, this title animation was inspired by the Showtime show Homeland. I based my design off of posters that I had seen around NYC in subway stations promoting the most recent season of the show:

I completed this audio project in ProTools. The edited video is a promotional teaser for HBO’s The Newsroom, and the original audio was deleted. I recreated and edited all of the sound effects and music in this clip:

Compositions made in AfterEffects playing with shapes, opacity, and movement:

BOOKSTR

While at NYU, I interned at Bookstr, a social media startup for book lovers. I designed social media posts, PowerPoint marketing decks, and promotional elements for the company.

GRAPHIC DESIGN

I hope you enjoyed my work! If you have any questions or just want to say hi, please use the form below or send me a message on my social media accounts listed below.